You can customize each type of pop up by clicking in your preferred goal.
1. Newsletter to collect customer's email/phone
Show a pop up with a subscribe form to collect your customer's email/phone. This pop up includes title, description, email label, subscribe button text and success message (when subscribed successfully).
2. Offer discount coupon
Show a pop up with a discount code to offer promotion for your customer. This pop up includes title, description and your discount code.
3. Offer discount to collect email/phone
Show a pop up with a subscribe form to collect customer's email/phone and give your customer a discount code after subscribing successfully. This pop up includes title, description, email label, subscribe button text, success message (when subscribed successfully) and discount code.
Beside that, merchant could set the popup to display again after closing it in period time. If you disable that option, the popup will only show 1 time per visitor.